Synergy and Secondary Licening case studies

These are two out of many examples of synergy and secondary licensing relating to the Universal Group.

Secondary Licensing

Cadburys Gorilla Advert - Don't wanna miss a thing by Aerosmith

Cadbury plc is British confectioner company, the industry's second-largest globally after Mars-Wrigly. Cadbury was then bought by Kraft Foods in February 2010, hence becoming the largest confectionery company in the world again. Cadbury's would have bought the secondary licensing from UMG as Aerosmith is signed to them, then was able to use the song ''Don't wanna miss a thing'' in their advert.

Synergy 

Scot Pilgrim VS The World soundtrack Black Sheep - originally sang by Metric

click here to view song - unavailable to embed...

Scott Pilgrim VS The World is a Universal Pictures distributed movie. This film has an extreme amount of songs compared to normal films (because of its story plot) and being distributed by Universal gave them massive advantage of using their own signed artists such as Metric's Black Sheep and Rolling Stones' Under My Thumb. Even though Metric did not appear in the film as the actors in the film sang the song, there was no problem to licensing and copyright as Metric belongs to Universal already. This allowed Universal to control the majority of the music soundtracks, how it was to be merchandised, sold, which all goes back to Universal only rather than splitting money between other companies.